Tuesday, June 05, 2007

logo-logo

In the UK, 400k pounds will get you a pink garish emblem that looks more like a broken swastika drawn by Barbie than the logo of the Olympic Games.

In an attempt to appeal to the younger generation, the design team must've had graffiti art and the hiphop culture as inspiration in coming up with this design. The result, IMHO, is unreadable and a complete and utter mess. With that ridiculous amount of budget, I would've expected a more powerful and impressive design. It's lacking in character. I'm not expecting the Big Ben, London Eye or even the Union Jack in the logo because that would've been predictable but this is totally devoid of British flavor.

A colleague said it looks like a girl giving a head. What do you think?

11 comments:

Pawlu said...

Your colleague's right! :s

I'm hoping that's not the final result! Italian pink on a British logo? It doesn't even bear thinking about.

Just passing thru. Have a good day.

kikomeister said...

i forgot to say that it comes in four colors. the other three are blue, green and orange.

thanks for dropping. come back anytime.

mschumey07 said...

Your colleague is right. Hahaha... Your entries keep getting better.

Sidney said...

I agree with you! Definitely not a masterpiece!

kikomeister said...

Baron Coe, the chairman of the London Organising Committee for the Olympic Games defended this abomination by saying it's not a logo but a brand. wtf?

and in yet another setback, the animated footage of this logo has been removed from the website amid concerns it could trigger epileptic fits.

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salamat po, "tatay". ;-p

Anonymous said...

the design is hideous and it says nothing about london at all. i agree with your colleague. and that girl looks so much like lisa simpson.

Chris said...

pink? they aren't serious are they?
i just can't stomach the logo design. is this final?


chris
http://pinoyguyguide.blogspot.com

kikomeister said...

yes, it's final.

Anonymous said...

the logo is the ugliest ever.

Hitori said...

Blah!!! 400k for that??? Wow. Just goes to show what happens when you have too much disposable budget...

kikomeister said...

it is ugly because it doesn't say anything at all about the venue nor the event.

imagine, if the mmda got a hold of that budget. the whole of manila would be a fcuking art gallery!

seriously, mukhang mmda art. and i'm being unfair to the mmda when i say that.